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Privacy Policy

1. Background

This Privacy Policy framed in light of Section 43A of the Information Technology Act, 2000 read with Rule 4 of the Information Technology (Reasonable Security Practices & Procedures & Sensitive Personal Data or Information) Rules 2011 which requires RUPID TECHNOLOGY LABS PRIVATE LIMITED (hereinafter referred to as “RUPID”) to provide policy for the collection, receiving, possess, storage, deal, handle and disclosure of your informationgathered on the platform.
The “RUPID” or any person who on behalf of “RUPID collects, receives, possesses, stores, deals or handles information of the provider of information, should adhere to the privacy policy for handling or dealing in personal information including sensitive personal data or information and ensure that the same are available for view by such providers of information who has provided such information under a lawful contract. Such policy should be published on site of the “RUPID”.


2. Purpose

“RUPID” intends to protect the privacy of its users on its site and maintain the privacy of the data provided by them to Rupid from time to time and is strongly committed to protecting the personal information, including but not restricted to, sensitive personal and financial information that customer submits to us and we would endeavor to protect it from unauthorized use.
This Privacy policy provides you with details about the way your data is collected, stored and used by us and you are advised to read this privacy policy carefully.
By visiting the site, you consent to the use and disclosure of your personal information in accordance with the terms and conditions of this privacy policy. If you do not agree to the terms of this privacy policy, please do not use or access the site.
Please contact us if you have additional questions or require additional information about our privacy policy. This Privacy policy is applicable for all our ongoing online activities and is also valid for visitors who come to our website and the information that they share and/or collect in ‘RUPID”.
Information collected offline or through channels other than this website do not fall under the purview of this Privacy Policy

3. Definitions

“We”, “our” and “us” refer to “RUPID”
“Site” refers to the website, mobile site, and application that we provide and which includes a link to our Online Privacy Policy “You” or “your” refers to anyone who visits, accesses, browses, or uses the RUPID website at or obtains our services through our website.“
“Lending Partner or “Lender” refers to the body corporate or company which whom we have entered a service level agreement in order to provide financial services.
“Financial services” has the same meaning as defined under Guidelines on Managing Risks and Code of Conduct in Outsourcing of Financial Services by NBFCs or banks issued by the Reserve bank of India typically includes applications processing (loan origination, credit card), document processing, marketing and research, supervision of loans, data processing and back office related activities, besides others.
Personal Information: means any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person.
Sensitive Personal and Financial Information: means such personal information that is otherwise not available to anyone except the customer, such as password, financial information, sexual orientation, medical records, and physical, physiological, and mental health condition. Such information is generally not available in the public domain.

4. Information collected through the platform

When you visit our Platform or contact us to know more information about our products and services, Rupid collects information that identifies you or which is associated with your device or browser Rupid may use cookies to monitor and manage your usage of the Rupid platform including, without limitation, for simplifying your experience when you return to Rupid platform, like remembering your login ID and certain Personal Information, deliver relevant content based on your preferences, usage patterns and location, tracking etc
Rupid may collect details about your use of the Rupid platform and/or Products and Service, such as the features used, any activity carried out and the frequency/duration/time thereof, the actions taken etc.
Rupid may access, use and collect organizational contact data of the user from their hand-held device to empower users to share the app with their coworkers and promote financial wellness at work Rupid may be required to collect and combine details from and about the mobile phones, computers, tablets, other devices etc. you may use to access the Rupid platform. Details that may be obtained from these devices could include

  • Operating system, hardware and software versions, storage space signal quality, battery level, browser type, plugins, name of mobile operator or ISP, language, time zone, IP address, connection speed etc.
  • Network, camera or photos, beacons and mobile phone masts, data from cookies stored on devices etc
  • Location-related details including your current location through precise device location, IP addresses, GPS location etc. to provide improved usage and for tracking as provided in the Terms of Use.

5. Use of Information

The information collected by us is used in various ways to:

  • To facilitate credit facility.
  • To facilitate assessment and provide credit underwriting support for sanction of credit facility.
  • To provide information to our lending partner for checking eligibility criteria, credit assessment, credit underwriting, and other activities incidental thereto.
  • To provide complete information on the user credit facility.
  • To resolve customer grievances related to services availed by our platform.
  • To inform you about new offers, products, services from time to time.
  • To resolve disputes, troubleshoot concerns.
  • To help and promote safe services.
  • To Provide, operate and maintain our website
  • To Improve, personalize and expand our website
  • To Develop new products and services, features, and functionalities
  • Communicate either directly with you or through one of our partners to provide you with customer service, with updates and other website-related information, and for marketing and promotional purposes
  • To Send you emails
  • To send you marketing and promotional communications
  • To protect and prevent fraud and other criminal activity.

6. Sharing and Transfer of Information

“RUPID”can share information with the lending partner in the course of normal business operations, in an order to provide services. It may become necessary for Rupid to disclose the customer’s personal information to its Lending partner or agents in the course of normal business operations for the above-referred purpose. However, the above personal information shall be obtained with explicit consent and need to know basis.
The lending partner would be required to use the information obtained from Rupid for such purposes exclusively and protect the Personal information, including but not restricted to, Sensitive Personal and Financial Information as per guidelines, notifications, and directions issued by the Reserve bank of India related to data and information privacy.
We will share your personal information with applicable government, legal agencies or regulatory bodies in order to comply with applicable laws and investigations or to respond to court order, judicial or other government subpoena. We will not voluntarily disclose your personal information to any non-connected third party but in
certain circumstances, we may do soif we are required by court order, by Government Authorities, by law enforcement authorities, or by other legal processes or where it becomes necessary to do so to protect the rights or property of the site and/or its group companies/affiliates, etc.

We will only use user information data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

7. Cookies and Web Beacons

Like any other website, Rupid collects certain information from the user’s browser using small data files called “cookies”. These cookies enable storage information including visitor preferences,IP addresses, and passwords,and allow visitors to securelymove to different website pageswithout having to re-enter password information. This information is used to customize our web page content and optimize user experience based on the visitor’s browser type and/or other such information.
Any information collected is stored in secured databases protected by a variety of access controls and is treated as confidential information by ‘RUPID”
The web pages of the website contain electronic images known as “web beacons” (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how the website is used. Web beacons may also be used in some Rupid’s emails so as to know which emails and links recipients have opened, allowing it to gauge the effectiveness of its customer communications and marketing campaigns.

8. Data Security

We strongly committed to protecting the privacy of its customers and has taken all necessary and reasonable measures to protect the confidentiality of the customer information and it shall not be held liable for disclosure of the confidential information when in accordance with this Privacy Commitment or in terms of the agreements, if any, with the customer.
All Personal Information is securely stored on a secure cloud setup and all communication happens via bank-grade secure SSL communication channels.
The Personal Information is stored on internal secure & encrypted Database. Although we provide appropriate firewalls and protections, we cannot warrant the security of any Personal Information transmitted as our systems are not hack proof. Data pilferage due to unauthorized hacking, virus attacks, technical issues is possible and we take no liabilities or responsibilities for it.
We will limit access to your data to only the purpose for which we have collected your information and to those employees and agents of lending partners with whom we have service level agreements to provide the services.
You are responsible for maintaining the security of your account credentials and other authentication involved in obtaining access to password-protected or secure areas. Rupid will not bear any liability in respect of such unauthorized use of your account.
If you choose to share your User Account details and password or any Personal Information with third parties, you are solely responsible for the same. If you lose control of your User Account, you may lose substantial control over your Personal Information and may be subject to legally binding actions.

9. Data Retention and Destruction

Our retention periods for personal data are based on business needs and legal requirements. We retain personal data for as long as is necessary for the processing purpose(s) for which the information was collected, and any other permissible, related purpose
We usually keep your information for as long as required to

  • to respond to any questions or complaints
  • to show that we treated you fairly
  • to demonstrate compliance with our regulatory obligations; and/or
  • to maintain records according to rules that apply to us
    We will also keep your information for as long as it is needed for legal, regulatory or technical reasons (such as where data has to be held in relation to historic insurance claims). We may also keep it for research or statistical purposes. If we do, we will make sure that your privacy is protected and only use it for those purposes. To the extent your current or potential employer has instructed us to process your personal data on their behalf, we will retain data in accordance with their instructions.

10. Accessing and Modifying Personal Information

In case you need to access, review, and/or make changes to the Personal Information, you shall have to login to your User Account and change the requisite details. You shall keep your Personal Information updated to help us better serve you.

11. Link to Third party websites

Our site includes links to other websites whose privacy practices may differ from those of Rupid. The inclusion of a link does not imply any endorsement by Rupid of the third-party website, the website’s provider, or the information on the third-party website. If the users submit personal information to any of those websites, such information is governed by the privacy policies of such third-party websites and Rupid disclaims all responsibility or liability with respect to these policies or the websites. The users are encouraged to carefully read the privacy policy of any website that they visit.

12. Children’s Information

Another part of our priority is to ensure protection for children while using the internet. We encourage parents and guardians of children to observe and participate in monitoring and/or guiding their online activities. Rupid will never knowingly collect any Personal Identifiable Information from children below the age of 13. If you think that your child has divulged any such information on our website, we strongly urge you to contact us immediately. We assure you of prompt action in removing any such information available in our records.

13. Consent

By using our site, you hereby provide consent that you agree and consent to the collection, transfer, use, storage, disclosure, and sharing of your information as described and collected by us in accordance with this Policy. If you do not agree with the Policy, please do not use or access our site.

14. General

Any change due to legislativeamendment or enchantment of functionality or in the content of the site may make changes in the privacy policy and changes will be applicable only on a prospective basis so we recommend you to review this page periodically to know about the changes.
Please note that this privacy policy does not create any contractual or other legal rights in or on behalf of any party, nor is it intended to do so.

15. Disclaimer

All the information on our website is published in good faith and for general information purposes only. Rupid does not make any warranties about the completeness, reliability, and accuracy of this information. Any action you take upon the information you find on this website is strictly at your own risk. We will not be liable for any losses and/or damages in connection with the use of our site.
From our site, you can visit other sites by following hyperlinks to such external sites. While we strive to provide only quality links to useful and ethical websites, we have no control over the content and nature of these sites. These links to other websites do not imply a recommendation for all the content found on these sites. Site owners and content may change without notice and may occur before we have the opportunity to remove a link that may have gone “bad”.
Please be also aware that when you leave our website, other sites may have different privacy policies and terms that are beyond our control. Please be sure to check the Privacy Policies of these sites as well as their “Terms of Service” before engaging in any business or uploading any information.

16. Review of the Policy

The Policy should be subjected to an annual review by the management and modifications, if any warranted, should be taken up for the approval of the Board. If there are any amendments in the regulations, revision in the policy should be staged for Board’s approval in the immediately ensuing Board Meeting, after the amendments are notified by the regulation.

17. Mechanism for Grievance Redressal

In accordance with the Information Technology Act, 2000 and Rules made thereunder, the contact details for raising grievances, if any are provided below:
In accordance with the Information Technology Act, 2000 and Rules made thereunder, the contact details for raising grievances, if any are provided below:
Address :

Plot# 88, Phase-3, Kavuri Hills, Madhapur, Hyderabad, Telangana, India
Contact Number : +91 966 696 7897
Email id :